After being crowned Miss Argentina in 2014, Valentina Ferrer’s modeling career skyrocketed, making her a global icon of elegance and determination. Her work led her to walk the most prestigious runways in New York City, solidifying her place in the fashion world.

A personal diagnosis of celiac disease shifted her focus away from haute couture and toward a project she is deeply passionate about. This pivot resulted in the creation of KAPOWDER®, a sustainable wellness brand led by women. The brand offers natural supplements designed to improve gut health, immunity, energy, skin, hair, and nails.

We had the chance to sit down with Valentina to discuss the challenges of balancing her modeling career with her role as CEO, the hurdles of running an eco-friendly brand, KAPOWDER®’s expansion into major U.S. retail chains, and what’s next for her in business and fashion.

Read the interview…

What inspired you to create KAPOWDER®? Can you tell us how the idea came about and the journey of turning it into a reality?

Creating KAPOWDER was born out of a personal need and a passion for wellness. I struggled to find supplements that aligned with my values and health requirements, especially being gluten-free. The journey began with a simple idea: to create a line of clean, effective products that everyone could feel good about using.

What motivated you to focus on natural and sustainable products? Was there a personal experience that led you down this eco-friendly path, despite the added complexity and challenges?

My journey towards natural and sustainable products started due to my own health challenges. I realized how important it is to know what goes into our bodies. This experience inspired me to ensure that KAPOWDER is not only beneficial for our health but also contributes positively to the planet. Being eco-friendly is a challenge, but it’s a journey worth taking and learning about.

In such a competitive health and wellness supplement market, what sets KAPOWDER® apart? What unique values or qualities does your brand bring to the table?

What sets KAPOWDER apart is our unwavering commitment to transparency and quality. We prioritize clean, simple ingredients that are both effective and accessible, ensuring our customers can trust what they’re putting into their bodies. Our focus is on delivering products that support health and well-being without compromise.

KAPOWDER® is now available in major retailers like EREWHON, Revolve, and soon Walmart. What has the expansion process been like? What challenges have you faced while introducing your brand to new markets?

Expanding KAPOWDER has been an incredible journey! It’s exciting to see our products in such well-known retailers, but it hasn’t come without its challenges. Each new market has its own dynamics, and finding the right fit for our brand while staying true to our values has been essential. We’ve learned a lot along the way, and each challenge has only made us stronger.

As the CEO of a growing company, what’s been the biggest challenge in your role so far?

The biggest challenge has been managing the many aspects of running a growing business while staying connected to our mission.

You’ve mentioned that KAPOWDER® products have positively impacted your health as someone living with celiac disease. Could you share more about that personal transformation?

Living with celiac disease has profoundly influenced my approach to health and wellness. KAPOWDER has been a true game changer, offering products I can trust to support my well-being and align with my needs.

Beyond being a successful entrepreneur, you continue to thrive in your modeling career. What are the next steps for you in the fashion world?

I love the fashion world and especially love how it allows for self-expression. My next steps involve exploring collaborations with brands I’ve always dreamed of working with, while embracing the journey and enjoying all that’s ahead.

You’re active in two worlds that, while connected, are vastly different. Which role do you enjoy more: entrepreneur or model? What does each one bring to you personally and professionally?

Each role brings its own unique joy and fulfillment. As an entrepreneur, I thrive on the challenge of building something meaningful and impactful, while modeling allows me to express creativity and connect with people.

Finally, can you share any upcoming projects? Are there new products, launches, or expansion plans for KAPOWDER®?

We’re always working on exciting new products that align with our mission of health and wellness. Stay tuned for innovative launches we’re confident our community will love. We’re also exploring new partnerships that we can’t wait to share with you soon!