Thank goodness, perfume campaigns are once again a thing of beauty — now add Margot Robbie and Jacob Elordi to the equation, and you have a dream come true. Weeks after announcing the Australian actress and producer as the new face of its iconic Chanel N°5, undoubtedly one of the most classic fragrances in the world, the French Maison pulls yet another triumphant card, enlisting Italian filmmaker Luca Guadagnino to direct a short film for the campaign, See You at 5, co-starring Elordi.

It’s easy to imagine what happens when you bring together three creative forces from some of the most talked-about movies of the past year — Challengers, Saltburn, and Barbie. The campaign is explosive in its own whimsical, love-infused way, as we follow the leads on a rendez-vous under California’s sunny coasts, soundtracked by Daft Punk’s “Veridis Quo”. The production also serves as a warm-up for what’s next for the Aussie duo, as they prepare to star in Emerald Fennell’s highly anticipated adaptation of Wuthering Heights.

When it comes to perfume campaigns, Chanel has an undeniable talent for never disappointing beauty enthusiasts, consistently delivering cinematic masterpieces to accompany the power of its iconic products — how can we forget the brilliance of pairing Timothée Chalamet and Martin Scorsese for the latest *Bleu de Chanel* campaign? But *See You at 5* feels like an extra step in the right direction, a breath of fresh air, and a statement on how a traditional fashion house merges heritage with the zeitgeist’s pulse.

As the new face of Chanel N°5, Robbie follows in the footsteps of iconic women, from Nicole Kidman and Gisele Bündchen to, more recently, Lily-Rose Depp and Marion Cotillard. “It’s such a unique, elegant, powerful and innately feminine scent,” says Robbie. “But it’s kind of hard to define the smell. It is incredibly rich, it is abstract, it’s not just one thing. And I suppose that gives the feeling of mystery and something a little elusive that is hard to pin down. I love that it encapsulates this idea of femininity, not in a way to box it in but in a way that shows how nuanced it is. It smells different on different people and so when you wear it, you make it your own. I like that idea.”