Indrė Narbutaitė | Wonderland

Wonderland

INDRė NARBUTAITė

We link to talk through the new Star Girl line, championing women in streetwear and returning to her roots with the brand’s Lithuanian Homecoming event.

Led by Indrė Narbutaitė and Lukas Žvikas, Broken Planet has rapidly become one of the UK’s leading streetwear brands. Known for their oversized, high-quality, and graphic-heavy silhouettes, the brand is now taking an exciting step into womenswear with a captivating new collection, supported by Indrė.

Take a look at the recent “Space Trails” collection…

For the launch, Broken Planet transformed the Baltasis Tiltas basketball courts into “The Broken Planet Lotto.” Guests had the chance to acquire exclusive archive pieces and limited edition homecoming t-shirts and designs. The celebration continued at Kablys nightclub with a homecoming party featuring notable names from Lithuania’s vibrant music scene, including performances by OG Version, Proflamee, and Furytto.

Have a look at some highlights from the day and night…

We sat down with Indrė to discuss the inception of Star Girl, the homecoming party, and how the event aimed to inspire Lithuanians.

Read the interview…

How did Broken Planet first start and how did Star Girl come about as a result of Broken Planet?

Broken Planet’s whole history is a whole different interview; it’s one of the most inspirational stories I could tell. To keep it short, BP started in 2020 when there was still COVID lockdowns, and we were still locked up. It was a very uncertain time for me personally; me and my partner decided to create a streetwear brand and didn’t think much of it.

I honestly don’t know what gave us the confidence to do it, because neither of us come from fashion. We posted stuff, people started liking it. We realised we’d built a community. At that point, we were just two kids from Lithuania that moved to the UK looking for a better life.

When Broken Planet first started, I didn’t even know what my personal style was. If you look at the whole brand’s growth, up to the point now where there’s a little branch of Star Girl. It’s a reflection of me and Lucas figuring out “What is our style? What do we like? Who are we as fashion designers?”. We designed all the previous pieces like the graphic hoodies and now, we’re designing all of the unisex pieces, all of the denim stuff, everything. I started realising that I have the opportunity to create some custom looks for myself but for every event we go to, like meeting people in the scene, it’s so male-based.

I felt like I was the only girl in the room. I wanted to stand out and embrace the fact I was one of the only girls in the room. I started playing around with custom stuff and I was invited to BAPE’s New York Fashion Week party and show last year. I put on my first custom outfit – this panelled denim set that we sampled from the main line, using buckles as well. When I put it on, I felt so empowered. It’s this natural thing of finding the fine line between more feminine streetwear pieces and streetwear because I feel like that’s a reflection of me.

How did it feel to get such a positive reception from the audience and the community?

I was very, very nervous to even try to get any womenswear out there. So, we started testing basics, you know, cropped hoodies and stuff like that to get the girls in. We try to connect with our customers as much as possible through events and parties.

I feel like [Star Girl] opened doors to be a lot more relevant in the industry because we’re so connected to the rap and hip-hop industry and the whole music scene, which again has so many incredible females. You have “Star Girls” like Tinashe, Tyla, Rihanna, Rosalia, Latto; there’s so many women who are part of the streetwear scene but are so feminine and the outfits they wear on stage… it just captivates me and blows me away. I’ve already had so many of the girls that I’ve been looking up to, texting me and saying “I need this outfit in this colour for this event. How does my stylist get a hold of this for me?”

What do you think will set Star Girl apart from other streetwear labels?

[Star Girl] is a nice way to call the women’s world for Broken Planet. I really want to work hard on the identity of Star Girl. A lot of brands, they’ll create clothes and it’s just about the product and there’s not much story behind it. I want to take my personal journey as a girl from the smallest town in Lithuania coming into this big land of opportunities.

In the start, I wanted to create… build a legacy… but I don’t want to be seen. Then it made me grow into the girl that wants to be seen and now wants to be part of it and inspire the other girls. I thought, if I’m creating this whole “Star Girl” concept, let me show to people that anyone can be a Star Girl. So, we hired two incredible models to model some of the pieces, then I was the third model. After seeing myself that day, after seeing all the girls look at me in completely different eyes thinking like, “If she can do it, if she can look so good in these pieces, what’s stopping me from looking the same?” I feel like it’s more about me embracing my journey into the Star Girl as I am now. I want to show other girls that you don’t have to look a certain way. That every single girl can be a Star Girl.

The main idea and concept behind it is the versatility of mixing very feminine pieces with more tomboy-ish streetwear pieces. I think that will really set us apart in the long term.

How would you describe a “Star Girl”? Who are they?

I think a “Star Girl” is a girl that is very, very driven. She works really hard on her dreams. And when it’s time to be seen, she wants to be seen. I see so many incredible women that are scared to be seen and that’s the only reason there’s so little of us in the industry. Because the second you need to be proud of your work, you almost feel like you’re not good enough, not strong enough, not “this” and “this” and “that”.

Because it’s already hard to step into a room full of men, to be enough and be equal. And I think that’s the Star Girl. She comes into a room, she shines, not because of how she looks, but because of what she’s accomplished.

Tyla is my biggest “Star Girl” right now. There is a video of her speaking with her sister in a Q&A and someone asks, “How does it feel to be famous?” and Tyla replies “I’ll tell you when I know it. I’ll tell you when I’m famous.” To me, all her hard work, getting her first Grammy so young, all the collaborations she’s achieved… that’s the perfect definition of a “Star Girl”. It’s not only because of how she looks, it’s her energy, how she’s dressed, everything she’s experienced and achieved.

There’s a “Star Girl” within every single girl. Because we’re all our own “Star Girl”.

What are your aims and hopes for Star Girl this year?

We’re going to go crazy on developing so many products. As much as the girls that follow me might hate it, not all these products are going to release. A lot of them are going to be customs for me, artists, red carpets and stuff.

We’re going to build that cult following the same way Broken Planet has, to reach the girls that haven’t found what they were looking for in Broken Planet, but they can find it in Star Girl. I’m trying to create pieces that hit perfectly for the girls that are more girly and girls that are more tomboy-ish. I’m not even putting pressure on it. I’m just having so much fun with it.

I’m having so much fun creating custom looks for different fashion weeks, events and just getting the word out there. I’m trying really hard to put myself out as that “Star Girl” on social media, to inspire out girls to follow the journey, and follow my whole journey as a fresh designer.

Why did you feel it was important to launch a homecoming party back in Lithuania?

It was something we wanted to do from the very first couple of [Broken Planet] drops. We were already thinking, how do we go back and show our people what we’re doing? It’s already difficult to establish yourself as a brand in the UK. The scene here is so competitive. But when we started, it was way less competitive. That was key for our growth as one of the first brands to really pop up via social media. Because when we started, we were so fresh.

Lithuania’s streetwear scene is so small. When I graduated my high school and moved to the UK, I didn’t know what Jordans were, even though I’ve listened to hip-hop since I was little. I’ve always been into rap, R&B and hip-hop but I never thought about the clothes, because in Lithuania, it was never a thing. Even to this day, there isn’t a lot of options for new sneakers or new, interesting brands.

So, when we started, we knew that we needed to establish ourselves in the UK, US and Europe, and then we can go back home and bring it there. When we went back, we realised that we were the only brand there. So, people’s perception of us is very, very different. There’s nobody at that level that they can look up to. That’s why, when we did the campaign and the rollout for homecoming, we came back to our childhood apartments to take photos and filmed the YouTube to show people where we come from.

It’s very important for our Lithuanian fans and followers to see and realise that we were just the same as them really. There’s no difference. Nobody gave us money; nobody gave us platforms. We were just two kids who randomly created a brand. People loved it and we were able to grow fast. That was the most special thing, to come back and show them how we started this whole streetwear movement.

Can you share any memorable moments from the pop-up?

I think the craziest moment was when they first saw us. People [in Lithuania] have never seen us because we haven’t lived there since Broken Planet blew up. We get so much love wherever we go, we’re used to people being… you know, happy to see us. But this time, it felt like coming back from to Lithuania with Olympic gold medals.

We got dropped off and see over 1,500 people standing, clapping for us. And I was like, why are you clapping?! It just felt so different. I never realised that starting a streetwear brand would also give you a following. But then you realise that for people, it’s more than just clothes, it’s part of a purpose. In Lithuania, we don’t really have competition. I really hope there will be, I really, really want to see more kids in Lithuania create crazy brands.

The whole pop-up got shut down because people just moved the safety barriers to get to us. There were like 700 people shouting, “Give me a ticket!”, “Give me a hoodie!”, “Can we talk?!” … We had to leave because it was getting unsafe. Then 5 hours later, we’re at the event. We try to embrace local artists wherever we go, in New York, we had Lil Tecca and, in the UK, we bring in UK artists. So, in Lithuania, we brought in 3 Lithuanian artists and I’ve been on cloud nine ever since. I’m looking at the footage and the synergy was just incredible.

INDRė NARBUTAITė

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