From footballs that double as jackets to seven-floor Soho raves with secret pizza drops — the Wonderland team spotlight the culture-shifting essentials redefining cool right now.
Pepsi X Clint419
Somewhere between streetwear, sci-fi, and sport, Pepsi just dropped something genuinely wild: a jacket that turns into a football. Designed by Clint419 with help from Goose Design and COPA90, the Wear-A-Ball looks like a utilitarian tech piece but unzip it, flip it, and suddenly you’re playing five-a-side in a car park. It’s engineered from recycled polyester and folds into itself like some kind of soft Transformer. The collab lands as part of Pepsi’s new push Refresh the Game, a campaign that skips the safe brand nostalgia and actually tries something new. Alongside the jacket, they’ve linked with cult favourite Classic Football Shirts on a run of kits — remixed retro, bold modern cuts — styled by the likes of Alexia Putellas and Farah Jefry. Buy one and you’re in the draw to win the Wear-A-Ball. There are only 25 to win online. What are you waiting for?
House Party
House Party landed in Soho a year ago and we haven’t looked back. This June, it’s levelling up: secret kitchen sets with anniversary partners, premium French beer 1664 Bière on pour, unannounced rooftop moments and even the chance to win the entire house for a night have made it the place to be — and be seen. Just a few doors down from Wonderland HQ on Poland Street, House Party spans seven floors of organised chaos. One-night-only living room gigs, surprise kitchen sets, basement raves that feel like 2004 in the best possible way. It’s where Sexyy Red has shown up without warning, The Streets played to a room of 30, and the 18-inch NYC-style pizza — think pepperoni with hot honey, or the Pineapple Express — hits just as hard at 1:45am as the DJ does at 2. Stormzy and hospitality group Cream built the space around a single rule: it’s invitation only. That filter made all the difference. No walk-ins, no clout-chasers — just a house full of people who feel like your next best friends. Rent a room or take the whole thing. Sip 1664 upstairs, lose track of time downstairs. To celebrate its first birthday, House Party is throwing four private takeovers — Street Stakes-style. Score an invite, get a ticket, and if your numbers are pulled, the house is yours. £1,000 tab at Dad’s Bar. You and whoever you want to bring.
