When it comes to beauty, it seems we’re always dreaming of the grunge-meets-polished-glam flair of the ’90s — and it’s time our lashes reflect just that. With Gucci Beauty introducing the new Le Magnétisme mascara, we’re coining one of our biggest predictions for the SS25 season: loud lashes are so back.  

It’s that time of year again — with fashion week season just around the corner, beauty enthusiasts are moving to the edge of their seats to catch the first-row looks filling up runways and street-style galleries worldwide, bound next for our IG feeds and makeup bags. The good news? Judging by the beauty winds blowing since AW24, we’re off to a very exciting start.  

For several seasons now, the classic runway no-makeup makeup look has been slowly stepping aside to make way for more experimental styles and beauty signatures from our favourite shows. Even New York Fashion Week — often known for its understated makeup offerings — seemed ready for a fresh take last season. They’re co-signing a slow but steady return to maximalism in beauty, and we couldn’t be more on board.  

Still leaning into the grunge and punk accents of the ’90s and ’00s — think smoky eyes, ultra-lined lips, and electric pops of colour — we’re betting on the polished-mess glamour of the noughties making a full-blown comeback for 2025. Naturally, lashes will be taking centre stage. Lucky for us, Gucci Beauty is already on board with the launch of their Le Magnétisme mascara — the ultimate addition to your beauty arsenal if, like us, you’re dreaming of a bold, full-fan, magnetic lash look this spring.  

The promise? A 90% increase in lash volume and a locked-in curl for up to 12 hours. All made possible thanks to its ultra-precise wand, designed with an inner curve to catch lashes and curl them instantly from root to tip. Featuring 247 bristles in two spike lengths, arranged across 10 rows to capture even the finest lashes.  

Infused with a blend of black and blue pigments for depth and intensity, the formula delivers a bold, dramatic finish that won’t smudge or transfer. Available in one captivating shade — Eve Black — its best feature might just be how lightweight it is. Perfect for layering without clumping, flaking, or weighing lashes down. 

We’re already adding it to our carts — shop Gucci Beauty’s Le Magnétisme Mascara now at Selfridges.