Dedicated to delivering salon-grade products free from harmful ingredients, outdated techniques, or ineffective formulas, QiQi has gone from strength to strength since its 2018 debut. Starting with the launch of the revolutionary Hair Controller, QiQi’s luxurious hair treatments are now available in over 40 countries, earning widespread praise from both home users and professional hairstylists alike for their innovative approach.

Recognising that hair care is a powerful form of self-expression, QiQi offers a truly diverse range of products, from deep-cleansing shampoos to versatile styling solutions, culminating in their latest breakthrough—the “All Out Blowout”. This multitasking marvel provides triple benefits: intense hydration, strengthening, and protection from heat styling.

View the QiQi collection below…

In short, QiQi has redefined the hair care routine by offering a carefully curated selection of essential, highly effective products, eliminating the need for an overwhelming number of options. We sat down with the founder to explore the brand’s core philosophy, key milestones, and the inspiration behind the newly launched “All Out Blowout”.

What was the inspiration behind founding QiQi? How did you identify the need for a haircare brand that focuses on salon-grade products without harmful ingredients?

After many years in the haircare industry working for other brands, I gained a deep understanding of what customers truly need and want. I noticed significant gaps in the market between what was desired and what was available, which inspired me to create a brand that fully respects the home consumer. When I first set foot in a hair care lab, I was captivated by the science behind the products and had an ‘aha’ moment—I saw an opportunity for real innovation. My goal became clear: to develop products that offer multiple benefits and functions, delivering both instant results and long-term effects without compromising the quality of raw materials.

How does QiQi approach the idea of haircare as a form of self-expression, and how does the product range reflect this?

Our approach is fundamentally based on our motto: “The Art and Science of Hair Control,” which I believe perfectly reflects the goals we’ve set for ourselves and dictates our product range. The ability for an individual to take command of their hair—its appearance, style, and health—is all about “Control.” The “Art” represents the creativity and freedom that our end users gain through our products (and our products’ unique design). Lastly, the “Science” reflects our exclusive formulas, which are independently developed and proprietary to QiQi.

What have been some of the key moments of the QiQ journey?

As a young and ambitious brand, we celebrate every milestone on our journey. Our first participation in New York Fashion Week (certainly not our last) marks the beginning of a new and thrilling chapter for us, establishing a deeper connection between QiQi and the fashion world.

“All Out Blowout” offers triple benefits in one formula. How did the idea for a multitasking product come around?

I’ve never come across a product that can protect, style, and repair all at once. One of my main inspirations when developing a new product is to create something people didn’t even realize they needed. We have hair care products like many other brands – unlike any other brands.

How does QiQi plan to continue innovating in the hair care industry?

I believe that continuous research—staying updated with advancements in haircare—and maintaining a solid connection with our end customers will always yield revolutionary results that are both cutting-edge and aligned with market demands. Combined with creativity and a fearless vision, the sky is the limit.

What has been the biggest milestone for the brand?

Our packaging design rebranding process has been one of the most exciting and pivotal moments in QiQi’s journey.

Can you share a sneak peek into what QiQi has in store for the rest of the year?

Exciting developments are soon to be revealed, such as the launch of our Self Exploration Kit (a mini-size kit featuring travel-sized versions of our shampoo, conditioner, and masque). We’re also introducing fashion accessories with original designs, a triple-threat dry oil, and other innovative products in beautiful and unique QiQi packaging. Stay tuned.