On the idyllic coast of Barcelona, it’s Thursday night at Primavera. The sun beams down on Feux as I find him perched waiting for me on the astroturf grass at the main stage. We stroll through the site, and find a temporary home on some dilapidated steps overlooking the Balearic sea. I’m present at the iconic festival to cover its antics, whilst Feux is here to witness them, a spectator this time around. I’m sure though, that the West Londoner envisions a set on the revered stage himself, one day in the not too distant future. “Every year my main goal is evolution,” he says, pulling on a cigarette rolled with difficulty thanks to the substantial sea-side breeze. This centric aspiration, from an exterior perspective at least, is one that he sweeps through with grace and confidence.
Feux’s origins lie in the underground UK hip hop scene that has found itself ever closer to the mainstream consensus since the turn of the decade, with him rising in coalescence with the movement. “I think hip-hop as an entry point is quite easy for a lot of artists,” he pinpoints. “For me personally, I’ve got three older brothers, so hip-hop was a major part of what I listened to as a teenager.” Youtube platforms LOUDHOUSE, the visual and cultural venture from director and scene champion Honey JD, was a launchpad for Feux, who first broke through with the release of 2019 single “Life?”. It’s a breezy, retrospective hip hop number that portrayed Feux as a playfully profound newcomer under the alt rap threshold.
The track is to this day Feux’s most streamed song; a familiar scenario to many of his cohort. The pressure to concoct a similar cut – whether in tone, style or approach – must have lurked ominously, but the artist never felt inclined to follow notoriety’s elusive tail. “I didn’t think of making a part two or anything like that. “Life?” was such a moment in my life – I didn’t know what to do, I was in a position where I was having relationship issues and I was gonna drop out of uni. So it’s hard for me to chase something like that when that’s not my reality. Streaming is just an extra – if I can have a thousand people that really genuinely feel my music and I can change their lives with that, then it doesn’t really matter what song does better. I’m always going to go with what is true in the moment.” For Feux, music creation is instinctive. The process has to be organic; to try and be anything but engulfed by his own authenticity is simply not an option. “My music has to be the mirror of what I love and what I appreciate,” he defines, and this can be seen in the progression of his sound. Just look at his new standout single, “Angel” for example – his first outing of the year. It’s dreamy, esoteric and unrestricted by sonic borders, with a stunning melodic vocal performance and sharp lyrical identity that feels plagued by regret in a charismatic sense.
On his sonic escapade of the past half decade, Feux’s charming, cultural zeitgeist-capturing, if somewhat simplistic alt hip hop has metamorphosed into a far more expressive and unique entity, and one that traverses him into a whole new echelon of artistic integrity. “It feels natural to move away from purely being seen as a hip-hop artist,” he offers on the continuous stylistic shift. “I find it hard not to sing on all of my songs nowadays. Writing a verse now is actually more of a challenge because melody is how I can show my feelings. Sometimes in hip-hop it’s hard to show a feeling – a sonic feeling, rather than just words telling a story.”
It was 2022’s Opal Blue that first threw Feux into the swirling world of conceptualisation. “It’s the first project where I put a lot of time into building a story that I’ve lived and a story that is somewhat continuous in my life,” he affirms. “It’s about a cycle of evolution as a human being.” The œuvre is split into three sections – the we (everything around us, the people, the environments), the self (what you yourself see and understand), and then the love, “which is the overarching umbrella that those two fit under; you have to feel that self love and appreciate what’s around you to feel fulfilled in life.”
It’s an ambitious and sprawling attempt at thematic collectivity, and was a statement of intent from Feux; whilst many of his contemporaries kept to their winning formula until it stales, he instead went seeking a sonic purpose, nurturing it and nestling within a pocket that is without a zip, one that breathes in new influences and fulfils its maker’s older, wiser disposition. “An album is something that has layers to it,” he explains about the process. “You want people to find it in however many years and to connect with it and have the ability to look into the message. I don’t just want to give people a collection of songs, I want to give people a piece, and a piece of them that they can carry with them. In these times it’s hard for people to consume projects unless you really care about music, but for me it’s important for me moving towards being able to do so.”