For Rhude’s Spring/Summer 2025 collection, Still Water Runs Deep, the Los Angeles brand headed to Lake Como, welcoming guests to the Villa d’Este Hotel for an American-meets-Italian exploration of streetwear and tailoring. Striking a fresh balance between the two, creative director Rhuigi Villaseñor stripped back his previous logomania prints and iconography to focus on silhouette and proportion, adding a new formality to his playful, relaxed signature.
Wide-leg motorcycle jeans, long Bermuda shorts, pinstriped suiting, varsity jackets, leopard prints, and Lake Como symbols come together in an unexpected yet cohesive manner, with new accessories pulling the looks together. To top it all off, the SS25 collection also signifies the start of a new partnership with Como 1907, the Eerie A football team of the region, with co-branded pieces such as rugby tops, jerseys, sweatshirts, and ballcaps. Explore below…
