Albin’s star is rising beyond his homeland of Sweden, achieving significant commercial success through an incredible headline tour that will see him perform in front of hundreds of thousands across Sweden and Europe. His upcoming album, “Discomforts”, represents a bold new chapter, blending all his major influences. Albin weaves elements of reggae, blues, and alternative rock together with his unmistakable vocals and introspective, vulnerable lyricism.

Albin gives an insight into the new project, explaining, “’Discomforts’ is about love and addiction. All its different styles are just like colours in a palette, different ingredients to help form a complete landscape. I’m just very proud of this record. It’s been one hell of a rollercoaster, making it over four or five years. Not many people get that chance.”

Ahead of the album’s release, Albin has dropped “Show Me”, a new track filled with charisma and infectious rhythms, featuring a triumphant brass section that offers a tantalizing glimpse of what is to come. Discussing the creative process for the track and its visuals, Albin shares insights into his artistic journey, commenting “The video for ‘Show Me’ was shot in the beautiful village of Platanias in Crete. It started off in the sun with a posh hat, then suddenly I thought that just a few drinks couldn’t hurt, then it went as it always does and I ended up without a hat. When I wrote ‘Show Me’ I was reflecting on memories of receding into addiction and how life can be as a drugged up megalomaniac Elvis wannabe.”

Watch the video…

Listen to the track…

Read the interview…

Hey Albin! Can you tell us more about the inspiration behind your new album, “Discomforts”?

I wrote this album between 2020 and 2023. it was the first years of my sobriety, becoming sober 2018, and how to deal with life in a whole different way. These stories are snippets of heartbreak and discomforts in general.

Can you share the creative process behind the project?

The way it came about was basically turning up at the studio in Eg’s house and trying to keep up with him. We would start early in the morning and try to do as much as we could until I couldn’t do anymore. He’s a real professional and a stand up gentleman. He’s a true inspiration for me and my god does he work hard. A true joy to be around.

You mentioned that you’ve never sounded so liberated lyrically. How did you approach writing the album’s lyrics, and what personal experiences influenced them?

We wrote all the lyrics together and it was more like a counselling session than anything else really. The whole album is basically a diary of all my failures. We sat listening to the beat and talked about life and how it felt being totally different in every kind of way. Becoming sober after having done drugs since I was a teenager changes everything about you almost.

Just a simple thing like taking the tube felt uncomfortable at first. Not to talk about love and relationships.

You worked with Eg White and Nick Nobel on this album. How did these collaborations come about, and what impact did they have on the project?

It changed everything. These people are heroes of mine and it was an honour to work with them.

It was made possible by my amazing team that put us together. I could never have done this myself. It takes a village.

Can you talk us through the creative concept and experience behind the “Show Me” video?

That was a weird one. I made it with my mates in Greece and it was supposed to look like what would have happened if I just decided to fall off the wagon. It was great fun to make and I’m really happy with the result. I remember almost drowning when I swam for the boat. There was strong currents and I reallly had to swim to get ashore. It wasn’t hard to play dead after that.

You’ve included an English-language version of your Swedish hit “Josephine” on the new album. Why did you decide to revisit this song?

It’s my favourite of all the songs I’ve ever written.

It’s been requested for some time in English and I thought it would fit well on the record. I’m very proud of how it became in English. It took me and my father about a month to do a translation of it that somehow reflected the Swedish one. It’s not easy to keep it true to the original lyrically. He was a massive help in that.

With “Discomforts” set to release, what’s next for you? Are there any upcoming projects or collaborations that you’re particularly excited about?

The next project is to write another album in both English and Swedish which is coming along nicely, and then it’s touring discomforts! I’m so thankful for all the people that’s been involved and can’t wait to share it with the world!